- +40x
Online Revenue Growth
Looking to switch to become a digital first brand , this leading US based Travel Insurance brand came to Surge Digital to help them transition from a Sales led organization to a Digital led power brand. We have worked with them over the last 4 years and have transitioned them into a digital power house, to the point where digital advertising is now the main driver of revenue
About Leading Travel Insurance Brand
This brand is a leading player in the international medical evacuation & TI space and has a top notch product, worthy of being a market leader. It offers medical evacuation memberships to predominantly US travelers traveling to risky international destinations.
They are known for having top customer service and for honoring their promise of saving lives when their customers reach out in their hour of need.
They are known for having top customer service and for honoring their promise of saving lives when their customers reach out in their hour of need.
The challenge
They operate in one of the most competitive niches in the word, Travel Insurance, and have always had their back against the wall because of the exorbitant CPC’s in the TI space. Surge Digital had to find a way to compete with big TI players with budgets in the hundreds of millions of dollars and an established brand presence.
We knew that we had to invigorate the brand appeal of our client, if we were to compete with the big TI players in the space. We worked on an integrated brand building strategy backed by programmatic advertising and digital PR as its cornerstones, complemented ably by Search advertising. We are now into our fifth year of partnership with them and have delivered a significant growth in their total revenues.
We knew that we had to invigorate the brand appeal of our client, if we were to compete with the big TI players in the space. We worked on an integrated brand building strategy backed by programmatic advertising and digital PR as its cornerstones, complemented ably by Search advertising. We are now into our fifth year of partnership with them and have delivered a significant growth in their total revenues.
Services Used:
STRENGTH IN NUMBERS
Business impact
Since partnering with Surge Digital, this leading travel protection brand has witnessed a tremendous search in qualified organic traffic to their website, resulting in higher conversion rates and increased conversion rates for the B2B arm of the business.By relying on our expertise and insights, they have been able to optimize their marketing spend and generate exceptional results. The outcomes of our partnership include:
40x
Increase in online revenue
220%
Increase in website conversion rates
8x
Increase in
B2B leads
B2B leads
Esteemed digital marketing solutions
As part of our partnership, we have our dedicated account managers working with this leading travel protection brand who serves as the primary point of contact, working closely with our marketing teams enabling a partnership that has delivered remarkable returns.
Apart from the pivotal role played by programmatic advertising & search marketing, paid social has also been an important cog in the revenue machine which has delivered hundreds of millions of dollars of revenue for our client.
Apart from the pivotal role played by programmatic advertising & search marketing, paid social has also been an important cog in the revenue machine which has delivered hundreds of millions of dollars of revenue for our client.
For this leading Travel Protection brand, we put together a robust digital strategy that includes:
- Programmatic Advertising
- Paid Search
- Digital PR
- Paid Social
- Competitor Conquesting Campaigns
5x
Increase in
Total revenue
Total revenue
1600%
Increase in
website traffic
website traffic
PR
15X increase in
media coverage
media coverage
