Stadium Rant

  • SPORTS MEDIA PUBLISHING COMPANY
  • 160x MOM

Revenue Growth

Looking to emerge as a player in the sports media publishing space, Stadium Rant came to us looking to turn their unprofitable blog into a profitable business through expanded content distribution, revenue generation partnerships, and more strategic growth advisement. They had built a small online presence through their website with less than 10 consistent Sports Writers that worked pro-bono. Surge Digital helped them start the journey to enterprise status through a complex corporate growth strategy.

About Stadium Rant
Stadium Rant is a fan driven sports news and media network. They aim to become a top destination for fan-created sports content covering news, rumors, predictions, reactions and more across all major professional sports leagues. Their mission is two fold, give the average sports fan an opportunity to share their opinions and sports passion with the world and give readers a place to find fearlessly written sports related content by fans, for fans.

The challenge

Turning a hobby and a passion into a business is never easy. On top of that it has become increasingly difficult to find a business model in the digital media publishing ecosystem that is lucrative and profitable. The task at hand was difficult: scale an unprofitable blog generating $240 a year solely from google ads with one channel for content distribution to a multi-channel profitable business that can one day become the founders full time job. Enter Surge Digital, with knowledge of the media landscape and a proven track record growing brands and market share.

We crafted a bespoke strategy that was completely transformative for Stadium Rant. Our analysis of revenue and distribution partnership possibilities, internal recruiting tactics, day to day operations, and data analytics, resulted in a staggering 160x growth in revenue, a massive increase in organic traffic through SEO, and drastic growth in article reach and viewership. This wasn’t just a win; it showed the Stadium Rant team that they could truly build this into a 6 or 7 figure business.

Services Used:
STRENGTH IN NUMBERS

Business impact

The collaboration between Stadium Rant and Surge Digital has become a testament to the power of strategic partnerships. Surge Digital’s expertise in navigating the complexities of media distribution and growth strategy has not only propelled Stadium Rant’s financial success but also cemented its status as an emerging player in sports media. This partnership has redefined what’s possible for the brand and has dramatically raised the ceiling for this brands potential.

160x
Increase in YOY revenue
+6
New Strategic Partnerships
8x
YOY Article Views

Corporate and growth strategy solutions

As part of our partnership, we had our dedicated team working on a daily basis with the Stadium Rant squad. They immediately embraced the recommended changes and new partnerships proposed by our team and saw revenue, readership, and writer applications sky rocket. We’re still in the early days with this partnership and we can’t wait to see what we will achieve together.

For Stadium Rant, we put together a robust digital strategy that included:
  • Amplified content distribution
  • New advertising partnerships
  • A new website
  • Recruiting and operations strategies

25x

Increase in
organic SEO clicks

5

New revenue streams

7x

More writers and content creators

Start driving results with
Surge Digital

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