- A Team & Project Management SaaS Platform
- 9,000+
Subscription Growth
Jumppl is a work collaboration SaaS platform, which combines Team & Project management in a unique & easy to use manner. They operate in a very competitive team & project management space dominated by the likes of Asana, Basecamp & Monday.
Jumppl- SaaS Startup
Jumppl is a bootstrapped startup based out of Sydney which is aimed at marketing agencies, coaches, entrepreneurs & small businesses. It packs a wonderful punch by combining capabilities from various different product categories into a single powerful app.
Jumppl combines team management, project management, client portals, team collaboration, storage, invoice management & a lot more in a single powerful platform and that too at a very competitive price point
Jumppl combines team management, project management, client portals, team collaboration, storage, invoice management & a lot more in a single powerful platform and that too at a very competitive price point
The challenge
They were working in the ultra competitive landscape of project management startups which is flooded with VC money and hence impossible advertising costs, especially in the Paid search arena. We had to come up with something out of the box given the limited ad budgets at our disposal.
We started with revamping the website with product pages for all the target personas and this significantly improved the conversion rates. We then were able to put in place a social selling strategy through LinkedIn which was complemented by Paid LinkedIn Ads and a targeted drip email campaign.
We started with revamping the website with product pages for all the target personas and this significantly improved the conversion rates. We then were able to put in place a social selling strategy through LinkedIn which was complemented by Paid LinkedIn Ads and a targeted drip email campaign.
Services Used:
STRENGTH IN NUMBERS
Business impact
Jumppl has come a long way from where they initially were, courtesy of partnering with Surge Digital. We helped deliver signups north of 9,000 organizations. The results were made possible through constant testing of different messaging on the website. social media, drip email campaigns & LinkedIn Ads.
30x
Increase in online revenue
13x
Increase in Organic Traffic
87x
Increase in Leads
Esteemed digital marketing solutions
It was a unique challenge delivering signups for Jumppl, given the limited advertising budgets and the insanely competitive landscape. The most important cog in the flywheel ended up being the messaging for the product pages coupled with an effective Linkedin organic & ads campaigns.
For Jumppl, we put together a robust digital strategy that included:
- Product Marketing
- Social Selling
- LinkedIn Ads
- Drip Email Campaigns
- Early Adopters Program
90x
Increase in
Signups
Signups
270 %
Increase in
conversion rates
conversion rates
18x
Increase in
referral traffic
referral traffic