- Home Improvement Niche
- +13x
Revenue Growth
Tanzite Stonedecks is a stone deck tiling product that helps build & resurface decks, stairs, landings, balconies, rooftops, patios & walkways.
Leading Stone Decking Brand
The patent pending stone decking product competes with solutions such as composite and vinyl decking with major competition coming from brands such as Trex and Timbertech.
Like man-made diamonds, Tanzite is a stone made using incredible heat and pressure. This process delivers a unique Tanzite stone without the flaws or the cost of natural stone. Tanzite gives you the perfect stone, which is the perfect color and will last in the harsh outdoors for a lifetime.
Like man-made diamonds, Tanzite is a stone made using incredible heat and pressure. This process delivers a unique Tanzite stone without the flaws or the cost of natural stone. Tanzite gives you the perfect stone, which is the perfect color and will last in the harsh outdoors for a lifetime.
The challenge
Tanzite Stonedecks needed a redefined GTM (go-to-market) strategy that evolved from a complete redesign of the brand’s website introducing a free quote and 3D deck design.
Top-of-the-funnel (TOFU) campaigns were launched on both YouTube and Facebook/Instagram that drove traffic to the website and a landing page that allowed users to purchase a $20 sample box which in turn were made a part of a nurture campaign.
Top-of-the-funnel (TOFU) campaigns were launched on both YouTube and Facebook/Instagram that drove traffic to the website and a landing page that allowed users to purchase a $20 sample box which in turn were made a part of a nurture campaign.
Services Used:
STRENGTH IN NUMBERS
Business impact
Due to the seasonal nature of the product, it could only be marketed for up to 7 months. However, working for the brand over a period of 2 years, we were able to scale the year-on-year marketing spend from $156k to $450k with a split of 70% & 30% on Google and Meta respectively. The results were a resounding success with ROAS of 13X.
13x
Increase in revenue
90x
Increase in website Traffic
70x
Increase in Leads
Esteemed digital marketing solutions
It was a rewarding experience working with Tanzite Stonedecks in the competitive home improvement niche. We were able to transform this mostly sales & partnership led business to a digital marketing lead sales model in a span of a few months.
Our strategy for this Tanzite Stonedecks included:
- Google Ads
- Meta Ads
- Email Marketing
70 %
Decrease in
CPA
CPA
450 %
Increase in conversion rates
2.5x
Increase in
LTV
LTV
